If you’re in the Salesforce ecosystem, you must have heard the name Dreamforce. But what is Dreamforce, really?
We’ll cover what happens at Dreamforce, who should attend, and why it’s considered the most important event of the year for the entire Salesforce community.
What Exactly is Salesforce Dreamforce?
At its heart, Dreamforce is the massive, annual conference hosted by Salesforce in downtown San Francisco. But it’s much more than that. For four days, it’s a vibrant festival of learning, networking, and inspiration that brings together over 170000 + Trailblazers from around the globe.
Think of it as the ultimate family reunion for the Salesforce world. It’s where the biggest product announcements happen, the future of AI and CRM is revealed, and the brightest minds in technology and business gather to share what’s next.
Who Should Attend Dreamforce?
Dreamforce has something for everyone, no matter your role. Here’s a look at who gets the most value out of attending:
- Salesforce Admins & Developers: This is your Super Bowl. You get direct access to product managers, handson workshops to build your skills, and a first look at the new features you’ll be working with all year.
- Marketers & Sales Leaders: Discover new strategies for customer engagement, see the latest marketing and sales technology in action, and learn from the world’s most successful brands.
- Business Executives & IT Leaders: Hear from visionary leaders, get high-level insights on digital transformation and AI, and find the solutions you need to drive your company forward.
- New Trailblazers: If you are new to Salesforce, Dreamforce is the best way to immerse yourself in the community, accelerate your learning, and get inspired for your career.
Top 4 Reasons to Go to Dreamforce
Here are the four main reasons people attend year after year.
1. To Learn Directly from the Experts
With over 1,500 sessions, workshops, and training opportunities, Dreamforce is an unparalleled learning experience. You can build a personalized agenda to focus on exactly what you need, whether it’s deep-diving into Apex, mastering Flow, or learning about the latest AI features.
2. To Connect with the Global Community
Networking is at the heart of Dreamforce. It’s your chance to meet peers, get advice from Salesforce experts, and connect with thousands of partners in the Campground . These connections can lead to new ideas, solutions, and even career opportunities.
3. To Get Inspired by Visionaries
Dreamforce is famous for its incredible keynote speakers. You’ll hear from Fortune 500 CEOs, world-renowned activists, and global thought leaders who will challenge your thinking and inspire you to make a positive impact.
Here is the list of speaker : Click here

4. To Have Fun and Give Back
Dreamforce isn’t all business. You’ll have opportunities to give back to the community through volunteering activities. And the week is capped off with Dreamfest, a massive concert featuring a legendary musical guest. It’s a huge celebration and a highlight of the week.
How to Register for Dreamforce
The registration process is very simple.
- Visit the Official Dreamforce Website: The only place to buy a ticket is from the official Salesforce site. This is the best place to get the most up-to-date information.
- Buy Your Pass Early: Ticket prices often increase as the event gets closer. “Early Bird” pricing is the most affordable way to go. You’ll want the “Full Conference Pass” for the complete experience.
- Book Your Spot: Complete the registration form and payment to secure your ticket.
Once you’re registered, you’ll eventually get access to the Agenda Builder to sign up for sessions. Popular sessions fill up fast, so be ready to book them as soon as the agenda goes live!
Can You Attend Dreamforce Virtually?
Yes! If you can’t make it to San Francisco, you can stream the best of Dreamforce for free on Salesforce+. You can watch all the main keynotes and a curated selection of the top breakout sessions live from anywhere in the world.
Tips for a Successful First Dreamforce
If it’s your first time, here are some essential tips:
- Comfortable Shoes are Non-Negotiable: You will walk miles every day. This is the #1 tip from every Dreamforce veteran.
- Plan Your Agenda, But Stay Flexible: Book your must-see sessions, but leave room to explore. Some of the best discoveries happen by wandering into a random session or exploring the Campground.
- Pack a Portable Charger: Your phone will be your map, schedule, and camera. A portable battery is a must-have.
- Download the Salesforce Events App: This app is your key to everything—navigating the campus, managing your schedule, and connecting with other attendees.
- Talk to Everyone: Don’t be shy! The Salesforce community is incredibly welcoming. Strike up a conversation in line, at lunch, or on the shuttle.
Is Dreamforce Worth It?
Yes, 100%. Dreamforce is a powerful investment in your career and your company. You’ll leave with actionable knowledge, a stronger professional network, and the inspiration to achieve your goals. It’s an experience that will stay with you long after you fly home. All the very best from Salesforcehours community if you are joining the event .
Discover more from Salesforce Hours
Subscribe to get the latest posts sent to your email.